Welcome to a World of Virtual Everything

Thanks to COVID, virtual everything is the New Frontier.  We have gone from high touch to online meetings with coworkers, friends, and family in the blink of an eye.  Even the sacred nonprofit gala fundraiser has gone virtual. No live auction, no host bar, no schmoozing with table mates. Now, we miss all that.

Enter our secret sauce; Message Choreography. Where focus, clarity, and brevity rule.  Not to mention. lower costs and higher returns.

Message Choreography teaches you to solve the challenge of human interaction on an electronic platform. It guides speakers, performers, and audience interaction towards storytelling.  It expands the experience with quick bites of select information, plus high energy to grab attention and eyeballs.   

Five years ago, when we started ForAffect, we knew that the pitch market needed a perspective shift.  Attention spans have shrunk to that of a flea.  Today’s audience is savvy and picky. They want to be entertained and informed in 3-minute sound bites or you’ve lost them. 

A valued client asked us to energize their organization’s message for their anniversary event.  This meant scripting and rehearsing everyone: the CEO, board members, and other voices to make sure the mission, goals, and the ASK landed spot on. That’s how Message Choreography was born.  

We have been to more fundraising events than we care to count.  When the program begins and  the speakers start their appeals by listing all their good works, you suddenly find yourself remembering an old high school friend you haven’t seen in years, or that you desperately need to order that book on Amazon, or that the price of plane reservations for your family vacation is about to go up.  Too often the message isn’t clear or compelling and money is left on the table. The ASK is too weak, or it’s too strong. 

Message Choreography brings you to the dance with your partners: sponsors, donors, staff, colleagues.  In short, all your stakeholders. We’re stakeholders too.  Our interest is in showing off your work. Take a look at our new Don’t Take Our Word For It page, to hear from our clients.

We are all new to the world of virtual meeting and greeting. Auctioneers, event planners, management teams, and co-workers; it’s a new frontier for us all.  Message Choreography offers you steps through the unknown. 

We’ve jumped on a new opportunity to Message a large virtual event for a national organization. We’re big time learners.  Join us as we share our journey through this exciting New Frontier.  We’ll raise questions for you to ponder and respond to.  We’ll talk about our successes and failures and listen to yours.  We offer a peek behind the scenes.

Frontiers are like that. You take a journey, crest a hill and new territory unfolds before your eyes.

This weeks’ question is:    

Do you think the Virtual Gala is here to stay beyond COVID?

 Tell us what you think.